The smart retail solution makes the traditional in-store shopping experience more convenient, informative and pleasant for the customers and more economic and efficient for the store operators.
The smart retail service based on a mobile application lets customers prepare a shopping list and track items which are still to be collected; monitor the content and value of their basket; can provide detailed product information; can make purchase recommendations; allows customers to make queries on products they wish to buy; shows product location; provides preset alerts if products are placed into the basket which should be avoided (allergy or other reasons); as well as supports the delivery, acceptance and validation of coupons or other promotions. The solution integrates the loyalty program of the store with the shopping operation, including transaction history comparison with real-time basket analysis. This feature provides analytical information for the store about the customers’ activity, allowing real time, personalized communication with the shoppers.
The mobile application also works as a private self check-out terminal removing the lines in front off the cashier desks, increasing both store capacity and customer satisfaction.
The new shopping technology can be introduced step by step, feature-by-feature, thus allowing store operators to test the reception and customer acceptance of the new concept and to time their investments to best match their priorities.