The Mobile coupon service of SafePay builds customer loyalty. The mobile application with its back-office management system allows customers high-level customization to select the type of coupons they wish to receive.

Coupons can be presented in physical stores using barcode, QR code, or NFC technology to an integrated product reader or even to a mobile application which is also part of the architecture. 

The back-office module provides valuable information to merchants, generates various reports, detailing the coupons downloaded, used, shared, etc., and also prepares statistics from the collected data.

The Mobile Coupon architecture can be operated by individual merchants for themselves or by consolidators/shopping malls for their multiple merchant partners.