The Mobile coupon application of SafePay with its back-office management system lets customers select the coupon types they would like to receive, and whenever a new coupon is issued it is sent in a push message to the customer. The mobile app can be personalized according to the specification of the merchant.

The coupon can be presented using barcode, QR code or NFC technology to an integrated product reader or even to a mobile application which is also part of the architecture. 

The back office module is able to generate various reports, detailing the coupons downloaded, used, shared, etc. and can also prepare statistics from the collected data. 

The Mobile Coupon architecture can be operated by individual merchants for themselves or by consolidators/shopping malls for multiple merchant partners.